Upstox - Equity investing for the next billion
About Upstox
Upstox is an online discount broker offering trading services in stocks and commodities. With over 1 Crore users, excellent performance and flawless user experience is of utmost importance. Studio Frontier continues to be a trusted partner for Upstox, helping them grow every day.
The task
Provide technical expertise and help Upstox scale it's existing offerings and add new services.
Assist Upstox's ascent into becoming one of the biggest stock brokers in the world.
Strategy
Brand Strategy, UX Strategy
Design
UI/UX Design, Art Direction
Client
UiCore
Scale
The Studio Frontier team assisted Upstox with the scaling of their servers to prepare for high traffic events like Upstox’s IPL sponsorship and marketing campaign.
Build
We built the Corporate actions module based on new design guidelines, and allowed Upstox to have new revenue streams.
Optimize
Our team reworked the “Refer & Earn” module, enhanced performance, and significantly drove up the user acquisition, helping Upstox become one of India’s largest brokers.
